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EUGENE, Ore. — A maker of coconut and almond milk products has tapped a National Football League quarterback and his wife to spread the word about foods for households managing related allergies and sensitivities.
So Delicious Dairy Free said Drew Brees of the New Orleans Saints, along with his philanthropist wife Brittany, will be featured in numerous So Delicious Dairy Free promotions, including an online recipe contest that kicks off May 7 called "So Much to Love," which offers fans the chance to win great prizes each day for 30 days when they vote for their favorite recipes.
In addition to the promotion, So Delicious Dairy Free will raise funds for the Brees Dream Foundation, the couple's nonprofit organization that raises money to advance research in the fight against cancer and provide care, education and opportunities for children and families in need. So Delicious Dairy Free said it has committed a minimum donation of $50,000 with an uncapped maximum donation during the promotion period (July and August), as the company will donate 0.75% of net sales from all So Delicious Dairy Free "ice cream" to the foundation.
"We've been fans of So Delicious Dairy Free products for years," said Drew Brees. "Having food allergies means we face many challenges in managing the food choices in our house – like finding foods that we can eat that are good for us and that also taste great. We hope to inform families who deal with food allergies that there are great food choices out there which will help you maintain a healthy diet and allow you to play at optimal levels … whether it be on the field or on the playground."