Snyder's-Lance completes Baptista's Bakery acquisition

CHARLOTTE, N.C. — The acquisition of baked snack goods up-and-comer Baptista's Bakery by Snyder's-Lance has been finalized, the company announced Monday. First announced in May, the acquisition brings the Wisconsin-based bakery's products and product development into the fold of one of the country's largest snack manufacturers.

Baptista's Bakery, which manufactures Snack Factory's Pretzel Crisps, also deals in such baked snacks as potato crisps and fried tortilla chips.

"By combining the resources and expertise of Baptista's with the scale of Snyder's-Lance, we will accelerate our ability to deliver exciting, on-trend snacks and product innovation while expanding our 'better for you' products and gaining needed capacity for our growing Snyder's of Hanover pretzel," Snyder's-Lance CEO Carl E. Lee, Jr. said when the acquisition was announced.

"The combination of Baptista's quality and product innovation teamed with the marketing, sales and distribution capabilities of Snyder's-Lance means our best accomplishments are yet to come," Baptista's Bakery CEO and founder Nad Gardetto said.

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