HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.
The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site's "like" button — to celebrate the launch of Snickers Peanut Butter Squared.
"Snickers Peanut Butter Squared will inspire more than 'like,'" said Mars Chocolate North America chief consumer officer Debra Sandler. "Fans everywhere have made it clear that sometimes they want to do more than just 'like' something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared, and everything else they love on Facebook."
Each 1.78-oz. singles pack of Snickers Peanut Butter Squared includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.