HACKETTSTOWN, N.J. The candy bar known to satisfy hunger has reached a milestone: its 80th birthday.
Snickers, which was first introduced in 1930, cost just 5 cents when it made its candy aisle debut. Now, the brand boasts $2 billion in sales, currently holding the No. 1 selling candy bar spot in the United States, with distrubution in more than 70 countries worldwide.
The candy, which features nougat topped with caramel, roasted peanuts and covered with milk chocolate, is one of Mars' most popular brands and continues to breathe new life into its brand with spin-off candies, new slogans and promotions ( the most recent being "snackonomics") to Super Bowl ads. It remains one of America's most beloved confections.