Snickers Bites partners with female jockey for Kentucky Derby giveaway

HACKETTSTOWN, N.J. — Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

Mars Chocolate North America officially partnered with Rosie by announcing Snickers will give away 1 million Snickers Bites — which are unwrapped, bite-sized versions of the candy bar — if she wins the famous race on May 4.

“Rosie Napravnik is a great athlete who is a lot like Snickers Bites — they may be small, but they’re substantial,” said Roy Benin, chief consumer officer at Mars Chocolate North America. “Rosie is already chasing history, so fans shouldn’t need additional reasons to root for her — but we’re giving them 1 million new ones anyway.”

Napravnik, 25, is one of the leading jockeys in wins in North America and has quickly become a fan favorite around the world in the sport of kings. Should she win Saturday, she will become the first woman to do so in the prestigious event’s history. A High Bridge, N.J., native, she spent much of her life around the stables and began riding professionally in 2005. Her partnership with Snickers Bites stands as her first endorsement with a national consumer brand.

“Riding in such a prestigious event is definitely an honor, but make no mistake, I’m out to win,” Napravnik said. “Winning on Saturday would fulfill a life-long dream, but knowing fans would be rewarded by Snickers would make it even more satisfying.”

Snickers Bites offers the trademark Snickers combination of chocolate, peanuts, caramel and nougat shrunk down in small, no fuss, "pop ’em in your mouth" milk chocolate cubes. The unwrapped treats are ideal for sharing, whether you’re watching a movie, attending a gathering or cheering Rosie and her mount as they head down the home stretch.

If Rosie and her mount win on Saturday, Snickers will offer 1 million Snickers Bites (equal to 62,500 bags with 16 pieces each) on a first come, first serve basis (while supplies last) in June. The brand will announce complete details on their Facebook page within days of her victory.

Snickers Bites are available nationwide at club, convenience, drug, grocery, mass, specialty and value stores.


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