SnackWell's returns to store shelves with new look, products

EAST HANOVER, N.J. — SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

The brand, which is owned by Kraft Foods, said the latest SnackWell's treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell's treats as devil's food cookie cakes and creme sandwich cookies, will feature new and modern packaging.

The new SnackWell's products made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.

The line includes four new indulgent, portion-controlled products:

  • Fudge-drizzled caramel popcorn;

  • White fudge-drizzled caramel popcorn;

  • Fudge creme brownie bites; and

  • Rich vanilla creme brownie bites.

What's more, several 100-calorie packs sold under the Nabisco brand also will be part of the SnackWell's family, including:

  • Fudge Petites — fudge;

  • Fudge Petites — mint fudge;

  • Fudge-drizzled chocolate chip cookies; and

  • Fudge-drizzled double chocolate chip cookies.

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