PLANO, Texas Frito-Lay is launching a marketing campaign starring country music star Tim McGraw. The brand has even designed a special limited edition flavor, Tim McGraw Spicy Jalapeno Fritos, to promote the snack chips in the U.S.
Tim McGraw Spicy Jalapeno flavored Fritos corn chips will have a limited distribution launch at select locations during May and a nationwide launch following later this year.
“As a true family man who values the important things in life, Tim McGraw was a natural fit for our new ad campaign,” Frito-Lay North America vice president of marketing, Ken Partyka, said. “Tim shares our passion for life’s simple pleasures, and has his own fond memories of growing up with Fritos corn chips.”
Fritos is the official snack of Tim McGraw’s Live Your Voice 2008 Tour.
Tim McGraw Spicy Jalapeno Fritos retail for 99 cents per 3.875 oz. bag and $2.49 per 9.75 oz. bag.