NEW YORK — SmartSource.com has gone mobile.
Thanks to Augme Technologies, the consumer coupon site now offers users the capability to scroll through available offers and select which coupons they want to use from any Web-enabled phone, smart phone or other mobile communications device, without the hassle of downloading special software or applications.
"Digital couponing solutions where consumers can clip coupons, select samples or obtain product information via mobile devices are a game-changing promotional tool," said Henri Lellouche, SVP iGroup at News America Marketing, which owns SmartSource.
Chris Mixson, News America Marketing president, said, "Smart-phone ownership is on the rise, but it's important to us to give as many consumers as possible access to this powerful savings tool today. We have long had a commitment to shoppers to provide them with savings wherever they choose to look, whether in the newspaper, in stores, online and now on their mobile device."