COLUMBUS, Ohio — The developer of a retail app is partnering with marketing company Baesman Group to offer a location-based, geo-fencing mobile app that it said would drive in-store traffic by sending sales and promotional offers to consumers' smartphones.
After downloading the app, which has a built-in GPS system, users opt-in to retail brands and choose how often they would like to receive offers. Once near a store, the app will contact their smartphone with a discount or promotion designed specifically for them, which they can redeem immediately.
"We're very excited to add the SmartPing mobile app to the wide array of direct marketing tools and integrated strategies that Baesman currently offers our clients," Baesman Group CEO Rod Baesman said. "Mobile marketing is not only an exciting marketing foray for retailers; it has become a necessity to reach consumers who expect relevant, customized brand offers delivered directly to their preferred communication channel — mobile."