Smarter Shopping mobile app brings resources, answers to fingertips

OMAHA, Neb. — A free mobile application launched by ConAgra Foods, in partnership with "Supermarket Guru" Phil Lempert, seeks to offer consumers smarter ways to shop.

The new Smarter Shopping iPhone app hosts the following features:

  • The Supermarket Guru's "Tip of the Week;"

  • The latest news and food trends with Lempert's weekly Food News Today webcast, plus recalls and food safety alerts;

  • Lempert's Hits and Misses feature for reviews and product ratings of the newest products at the grocery store;

  • An organics guide, which guides shoppers on which organic products are worth the additional cost;

  • A produce guide that directs consumers to which produce is ripe, or in season, in their area;

  • A recipe database for quick and easy recipes that you can sort by occasion, lifestyle and more; and

  • A label translator helps demystify some of the most common ingredients on labels.

"Thanks to my partnership with ConAgra Foods, consumers can now get handheld access to my weekly grocery shopping tips, food trends, recall information and more with a free iPhone app," Lempert said. "The new iPhone app offers the great Supermarket Guru resources and tips and news you've come to know and love, in a convenient, on-the-go format."

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