Small-town service forms pharmacy familiarity for Fruth customers

Fruth offers a highly personal approach to retailing and pays special attention to its customers.

POINT PLEASANT, W.Va. — A customer visiting any of Fruth Pharmacy’s 25 stores in West Virginia and southern Ohio will find many of the same products and services one would find at any national chain pharmacy; but on top of that, the chain offers a highly personal approach to retailing.

The thing that sets Fruth apart is excellent customer service,” Fruth Pharmacy president Lynne Fruth told Drug Store News. “It’s kind of a mix of the best of what the bigger chains can provide with that small-hometown service.”

Stores have employees — including pharmacists and cashiers — who have worked there for 20 years or more, which creates a sense of familiarity for customers. The chain, which has around $135 million in sales per year, also pays special attention to the customers, offering such services as home delivery and having employees who go the extra mile for customers by helping them carry purchased items to their cars. In June, Fruth offered happy birthday wishes to customer Dorothy Shamblin of Nitro, W.Va., for her 100th birthday.

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