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Slim-Fast loses cans in bottled makeover

ENGLEWOOD CLIFFS, N.J. — Unilever on Monday announced a makeover for its Slim-Fast brand with the introduction of new, convenient on-the-go bottles.

“We know that roughly [one-third] of women diet twice a year with a specific event in mind; however, losing weight shouldn’t mean sacrificing taste,” stated Kathy O'Brien, VP foods for Unilever U.S. “Our new Slim-Fast shakes make it even easier — and tastier — for dieters to walk into a room and wow the crowd.”

The Slim-Fast shakes are part of the Slim-Fast 3•2•1 Plan and product line, a method to meet weight-loss goals quickly, conveniently and safely. The plan includes three snacks, two shakes or meal replacements bars and one nutritious, balanced, 500-calorie meal.

Beginning Oct. 17, Slim-Fast will offer a “Buy It Now” option on its official Facebook page that will provide consumers with the opportunity to order the all-new Slim-Fast shakes and other Slim-Fast products quickly, conveniently and directly through a custom tab. The new shakes also will begin to appear on retail shelves this month and will be available in the diet and nutrition sections of retailers nationwide, including Walmart, Target, Safeway, Walgreens and Kroger, as well as on Amazon.com.

The 10-oz. bottles will be sold in packs of four, eight and 20, and are lighter, reclosable and more versatile than the previous Slim-Fast canned shakes, the company stated.

 


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