SLIDESHOW: Shoppers Drug Mart debuts aging-focused Wellwise pilot

TORONTO, Ontario — In an effort to connect with Canada’s aging population, Shoppers Drug Mart this week will unveil its new pilot retail experience in Toronto’s Leaside neighborhood. The Wellwise store pilot will get a grand opening and ribbon-cutting ceremony on Saturday, Sept. 23.

With more Canadians over 65 years of age than under 15 years of age, Shoppers Drug Mart said the pilot focuses on giving patients control over the way they age in an environment that it said eschews the clinical experience of DME stores for a focus on aging gracefully. The store concentrates in there areas — experience, empowering and education (the store has a dietitian on staff).

The standalone, 3,500-sq.-ft. store’s inventory will encompass such categories as wellness (aromatherapy), recovery (first aid), mobility, home comfort, tools and gadgets, personal care and active living, which includes products for yoga, compression and light weights.

“We are going to change the conversation about how people age,” Shoppers Drug Mart SVP healthcare business Theresa Firestone told Drug Store News. “People don’t generally look forward to that part of life [and] this is an opportunity for people to look forward to that part of life, because you can age powerfully, you can take control and there are lots of ways you can be active and enjoy life.”

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