SLIDESHOW: Connecting with Twitter

Twitter is all about real-time moments, and with 1 billion tweets taking place every two days, there are literally billions of opportunities for brands to connect with consumers. To help brands understand how to turn public conversations into high-impact, actionable marketing moments, Jana Friedman, industry lead for beauty care at Twitter, shared her insights during the Drug Store News Group-sponsored event “Twitter & the Beauty Consumer” on Friday evening at the Seaport Hotel.

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