SkinnyPop’s guilt-free popcorn

SkinnyPop Popcorn’s four-SKU line has reaped the benefits of consumers’ desire for guilt-free salty snacks. According to IRI data, sales of the popcorn snack increased by more than 250% over the past year, making it the second-best-selling brand in the ready-to-eat popcorn category. Cholesterol- and preservative-free, and containing zero trans fat, the all-natural popcorn is a good source of fiber and a low-calorie snack, with just 39 calories per serving. With consumer concern over genetically modified foods growing in recent months, SkinnyPop uses only non-GMO corn in all of its products, and the snacks are peanut-, tree nut-and dairy-free.

(For the full report, including charts, click here.)

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