Skinnygirl introduces water enhancers

CARMEL, Ind. — Skinnygirl brand last week announced its latest take on low-calorie beverages — its new Skinnygirl Water Enhancers, which will launch in March at food retailers across the United States.

The four flavors — White Cherry, Blueberry Acai, Pineapple Coconut and Fuji Apple — have 5 calories per serving. Each bottle of water enhancer contains 48 ml of flavoring, which is enough to turn about 24 glasses of water into a Skinnygirl beverage.

"I wanted to give women a delicious alternative to just plain water and typical sodas. My new Skinnygirl Water Enhancers are light, refreshing and allow you to flavor to your liking," Bethenny Frankel, creator of the Skinnygirl brand, said.

Heartland Food Products Group, in a partnership with Skinnygirl, will manufacture and distribute the water enhancers across North America.

"Skinnygirl Water Enhancers are a natural fit for us," Ted Gelov, CEO of Heartland, said. "As a pioneer in both innovative water enhancer flavors and low-calorie sweeteners, we share Bethenny's commitment to balanced living. We are excited to be introducing the first water enhancer products that combine exciting flavor combinations and natural sweeteners for a new kind of low-calorie beverage."


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