NEW YORK — Skinnygirl brand has already made its foray into several categories, including a recent line of water flavor enhancers and a partnership with SodaStream to create new flavors. Now the brand will step into the supplement category with its new Skinnygirl Supplements.
The line, set to debut April 7, will be available in three flavors: Hair Skin Nails Gummies, Weight Management Gummies and a Probiotic Dietary Supplement. Skinnygirl's founder Bethenny Frankel also is introducing the latest flavor of the Skinnygirl Tasty Nutrition Bar: Chocolate Peanut Butter with Sea Salt.
“I’m excited to share my new products with women who want to take charge of their health, no matter how busy they are,” Frankel said. “Women need straightforward solutions that allow them to make small changes throughout the day for a healthier routine.”
The new supplements aim to make the road to healthier living an easy one to navigate, the company said. The line includes:
- Hair Skin Nails Gummies: A strawberry-flavored gummy that promotes lustrous hair, healthy nails and vibrant skin (MSRP $12.99);
- Weight Management Gummies: A mixed-berry flavor to support lean muscle and weight management (MSRP $19.99); and
- Probiotic Dietary Supplement: Designed to support overall digestive health, immune health and intestinal floral balance. Cranberry extract is incorporated to promote urinary tract health (MSRP $19.99).
The new Chocolate Peanut Butter with Sea Salt nutrition bar comes with a MSRP of $2.49 and will join Banana Oatmeal Dark Chocolate and Dark Chocolate Pretzel varieties in the lineup.