Skinny Water achieves record sales, looks to expand distribution

BALA CYNWYD, Pa. — The maker of Skinny Water achieved a 67% increase in earnings and sold nearly 1 million cases for 2010, compared with the year-ago period.

Skinny Nutritional said that its net revenues for 2010 totaled $6.9 million, compared with nearly $2.8 million in 2009. The company attributed the spike to the introduction of Skinny Water Sport, its 12-bottle variety pack, the upgrade to its distribution network in certain territories, and the influence of new distributors and new chain authorizations. Skinny Water now is sold through 47 distributors across the United States.

Looking ahead, Michael Salaman, Skinny Nutritional board chairman and CEO, said the company is targeting its southern California distributor network, as well as further developing networks in the Midwest, Florida and Southeast markets.

"Skinny products have been authorized for sale with retail accounts, which aggregate approximately 7,100 chain stores, including convenience stores, supermarkets, drug stores and club stores. During the second quarter of 2011, Skinny Water will begin to be available through a national pharmacy chain, which is expected to significantly increase our availability in markets throughout the country," the company said.

The Skinny Water lineup features eight flavors, comprising acai grape blueberry (Hi-Energy), raspberry pomegranate (Crave Control), lemonade passionfruit (Total-V) and orange cranberry tangerine (Wake Up), as well as its Sport Line, which comprises blue raspberry (Fit), pink berry citrus (Power), kiwi lime (Active) and goji black cherry (Shape).

Login or Register to post a comment.