BALA CYNWYD, Pa. Skinny Nutritional Corp and Lukoil Oil Company today announced they are partnering up to launch Skinny Water in Philadelphia. At many Philadelphia gas stations, gas signs were slashes to zero and free gasoline and bottles of Skinny Water were given away to drivers.
The “Zero” Gasoline Event that brought Skinny Water to 120 locations in the Philadelphia region, many of them Lukoil Kwik Farm and Getty stores.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” Don McDonald, president of Skinny Nutritional Corp. said. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ?grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
At some locations, cars were lined up for free tanks of gas and free bottles of Skinny Water as part of the promotion. Additionally, drivers got the chance to meet local Skinny Water spokesperson Pat Croce, the Skinny girls, and Skinny Water’s mascots “the zeros.”