PRINCETON, N.J. — Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents. The new detergent, which features a skin-friendly fresh scent that’s hypoallergenic and clinically tested to be good to sensitive skin, is a scented alternative to Arm & Hammer’s Perfume and Dye Free laundry detergent.
Many consumers with sensitive skin have turned to unscented laundry detergents. More than 50% of households reported having a family member with sensitive skin. The new scented Arm & Hammer product offers these consumers the first fragranced detergent option that has been clinically tested to be safe for sensitive skin.