LOS ANGELES — Skin by Monica, an all-natural line of skin and hair care products for women, men and babies, is expanding its distribution and will be available in select Walgreens locations in August.
"We are pleased to bring another innovative beauty brand to our eco-conscious, ingredient-savvy customer," stated Shannon Petree, Walgreens divisional VP and GMM for beauty. "Natural skin care is not a passing trend. Today's beauty shopper wants to feel good about the products she uses while receiving the results she expects. Customers will be pleased to find this hot new brand that has beauty blogs buzzing at their neighborhood Walgreens store."
The Skin by Monica collection offers more than 52 skin and hair care products for women, men and babies, which are all free of parabens, urea, alcohol, petroleum and other harmful chemicals. The products are organic and 100% natural, made with vitamins and minerals from the earth, packaged in eco-friendly materials and never tested on animals. All Skin by Monica products are manufactured in-house in a state-of-the-art current good manufacturing practices and over-the-counter facility in Southern California in small lot batches to ensure freshness and the highest standard for its ingredients.
Skin by Monica currently is outpacing the market with more than 100% growth since the beginning of the year, according to the company, Skin by Monica Olsen. The distribution into the masstige market during a recession has fared well for the Skin by Monica brand, according to its founder, Monica Olsen, a model, actress and mother of two.
"Great quality and a great price is what customers want, and we deliver just that," Olsen said. "Now you can get a department store brand at your local drug store. Why not? This is how it should be, and I am glad to make a brand that is approachable and accessible to all and at the same time deliver the best quality possible."