ENGLEWOOD CLIFFS, N.J. — Unilever’s Simple Skincare range of facial products has kicked off the “Kind to City Skin” — a global initiative designed to help women understand the impact that city living — both environmental and lifestyle-related factors — can have on their faces.
While most women are already aware of skin-irritating behaviors to avoid, such as excessive sun exposure or a high-sugar diet, a new survey reveals that women in the top 40 cities nationwide don’t realize the wear and tear their everyday lifestyle may be having on the health and appearance of their skin.
In launching “Kind to City Skin,” Simple created a provocative time-lapse video and is providing information, tools and a range of products to help women’s city skin thrive.
The Simple brand’s time-lapse video dramatically depicts the potential effects city living can have on a woman’s face in just 14 days. Simple will unveil the video on billboards in select cities worldwide, starting Monday with New York (Times Square).
While the skin damage in the video was created using makeup and special effects, the dramatization is grounded in insights, expertise and research, led by Simple advisory board member and board certified dermatologist Debra Luftman and Unilever scientists, the company stated.
“Women across the country — in cities big and small — know they need be proactive with their skin health, but they don’t always realize how their daily physical environment and lifestyle-driven habits can make their skin sensitive,” said Dawn Hedgepeth, marketing director, Simple Skincare. “We wanted to issue a wake-up call to women everywhere with a visual that dramatizes the need to be kind to city skin with Simple. We are also hosting events in cities nationwide so women can learn how to care for their skin from the inside out with a holistic approach.”
Simple, in partnership with go-to lifestyle destination POPSUGAR.com, will be hosting interactive events in the following cities (exact locations and times will be available on the simpleskincare.com site):
- May 17th: Boston
- June 1st: Cincinnati
- June 7th: Chicago
- June 14th: Minneapolis
- June 21st: Dallas, TX
- June 28th: San Francisco, Calif.
- July 12th: Los Angeles