AddThis

Simon Doonan and Nexxus create window dressing at Radio City Duane Reade store

ENGLEWOOD CLIFFS, N.J. — Nexxus Salon Hair Care, in what it called a “first-of-its-kind” installation at a drug store chain, unveiled a window display tribute to the Tony Awards and Broadway at the Duane Reade store across from Radio City Music Hall in Manhattan. The installation was created by Simon Doonan, creative ambassador for Barneys New York, who is best known for his whimsical, and sometimes outrageous, window displays.

“I love new challenges and was thrilled Nexxus asked me to do something that’s never been done before — to take the art of high-end luxury window dressing and put it in the context of a classic American drugstore,” said Simon Doonan. “This project has been a blast because I get to do what I love — design creative over-the-top window designs — and celebrate my passion for Broadway, but with a new twist.”

The window, accented by lights like those on a Broadway marquee, features an oversized photograph of a glamorous woman, on stage, presenting a Tony Award. Her show-stopping hair is made entirely of Nexxus Salon Hair Care bottles, while her dress is designed out of Tony Awards posters. The backdrop includes a wall of stacked hair conditioners. The display also encourages passers-by to tune in June 9 for the live broadcast of the Tony Awards.

The design will be on display through June 16 at the Duane Reade located at 51 West 51st Street, across from Radio City Music Hall, the venue for the 67th Annual Tony Awards.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

© 2014 Drug Store News. All Rights Reserved.