Similasan products address niche need of eye allergy relief

Similasan showcases a family of products that address the niche need state of eye relief. “Antihistamine eye drops or artificial tears may provide temporary relief, but they don’t address the problem as well as homeopathic preparations that gently stimulate the body’s natural ability to relieve symptoms,” stated Sherry Torkos, pharmacist and Similasan spokeswoman. “Such products as Sim-ilasan Allergy Eye Relief contain 100% natural active ingredients: no dyes, chemical vasoconstrictors, decongestants or steroids. The great thing about natural and/or homeopathic remedies, such as Similasan, is that there also are kids’ formulas available, so the whole family benefits.”

Similasan also recently introduced Similasan Complete Eye Relief, an eye drop that stimulates the body’s natural defenses to treat the six most common eye discomforts, including redness, dryness and burning.

With the ragweed season getting longer and longer, according to government reports, allergy has become a significant driver behind trips to the eye care aisle and represents a much broader potential patient base. Ragweed pollen season length has increased in central North America between 1995 and 2011 by as much as 11 days to 27 days in parts of the United States and Canada, in response to rising temperatures.

According to a Vistakon online survey, more than 2-in-5 consumers suffer from mild to moderate eye allergy symptoms on a daily basis.

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