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NEW YORK — A new survey conducted by online shopping service ShopRunner found that many parents will head to multiple stores to purchase back-to-school items for their kids.
Among the parents surveyed, nearly half (49%) said their biggest challenge is not finding everything their child needs at one store while back-to-school shopping. Because of this, more than two-thirds (61%) said they plan to visit three to four stores to fulfill their back-to-school shopping needs, while spending anywhere between five to 10 hours shopping (45%). When it comes to buying items for their kids online, however, nearly 75% of parents said they would prefer to do all of their shopping online but cited shipping costs as the No. 1 reason they forgo this option.
ShopRunner also noted that 48% of respondents said they will spend more money this year than in 2010, with 46% saying that they will spend $200 per child.