ShopRite is striving to help its shoppers shop right by focusing on health and wellness and added convenience. To help customers live healthier lives, the grocer has, at select locations, an on-site registered dietitian.
Wakefern implemented the retail dietitian program in 2006, and today there are 20 retail dietitians working in 23 ShopRite locations.
This free service offers customers the opportunity to discuss their health and dietary needs with a nutrition professional to create customized meal plans. The dietitian can educate customers on a number of issues, including how to shop for healthy meals and proper nutrition for specific medical conditions, and can schedule monthly screenings for specific health issues, such as diabetes and high cholesterol.
The dietitians are available to walk the aisles with customers for a personal touch, but there also are in-store shelf tags — e.g., gluten-free, organic, natural, fat-free, low-fat, sugar-free, reduced sugar, no sugar added and low sodium — to help customers navigate the aisles.
Online shoppers will find weekly articles and healthy “Right for Tonight” recipes that are posted by the corporate dietitian, and there’s also an Ask the Dietitian feature on the site to help educate consumers. In store, the grocer also offers monthly screenings for specific health issues, such as glucose screenings during November and cholesterol screenings in September.