Shoppers Drug Mart, Sony enter merchandising agreement

TORONTO Shoppers Drug Mart has inked a deal with Sony to revitalize the Canada-based drug store chain's service centers.

The agreement with Sony will result in the introduction of approximately 50 Sony products to the cmpany’s offering of consumer electronics, games and accessories in approximately 700 Shoppers Drug Mart and Pharmaprix stores across the country. New products include Sony’s popular video game systems such as the PlayStation3 and PlayStation Portable, as well as an assortment of PlayStation games, accessories and peripherals.

The rollout will begin this fall.

“This agreement with Sony, coupled with the recent announcement of our distribution arrangement with Rogers, brings together leading brands and serves to further strengthen our value proposition and optimize the service center in our stores,” said Jurgen Schreiber, president and CEO of Shoppers Drug Mart. “Our customers have responded very favorably to our current assortment of consumer electronics and entertainment products. Enhancing our product assortment with popular Sony items will provide our customers with even greater choice and convenience in this growing category.”

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