Shoppers Drug Mart opens fourth enhanced beautyBOUTIQUE

CALGARY — Canadian pharmacy retailer Shoppers Drug Mart has unveiled its enhanced beautyBOUTIQUE at Chinook Centre, marking the company’s fourth location.

Housing 21 prestige brands, the 5,000 sq.-ft. beautyBOUTIQUE features new fixtures, digital signage, enhanced fragrance and derm areas.

"Our goal was to design a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," said Domenic Pilla, president and CEO, Shoppers Drug Mart. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."

A gift box and the idea of unraveling a ribbon to reveal the present inspired the design. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.  

In addition to a newly designed beautyBOUTIQUE, the renovated store at Chinook Centre will continue to offer a wide assortment of health, beauty and convenience essentials including the full service pharmacy and a Canada Post outlet.

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