Shoppers Drug Mart, Beyond the Rack offering Shoppers Optimum members new online experience

TORONTO — Shoppers Drug Mart is collaborating with online private shopping club Beyond the Rack to provide Shoppers Optimum members with exclusive deals on designer fashions and accessories.

Shoppers Optimum members are invited to join a new subscription-based retail website that offers exclusive savings and rewards on designer fashions and accessories. Those who register can receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.

"We are always looking for new ways to reward Shoppers Optimum members, and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," stated Mike Motz, EVP and chief merchandising officer for Shoppers Drug Mart. "Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."

"Beyond the Rack is delighted to partner with Shoppers Drug Mart — one of Canada's leading retailers — in expanding our brand reach to their loyal customers and extending the SDM and Optimum brands into e-commerce," added Yona Shtern, CEO of Beyond the Rack. "This collaboration brings together two leaders in their respective fields to the benefit of Canadian consumers."

Optimum members who register for the new program via the Shoppers Drug Mart website will receive weekly emails with exclusive shopping offers on designer merchandise, including fashion, electronics, jewelry and more. While enjoying discounts of up to 80%, Optimum-Beyond the Rack members will rack up 10 Shoppers Optimum points for every dollar spent on the new website to be redeemed on purchases at Shoppers Drug Mart. These members-only deals will last for seven days as opposed to the usual 48-hour deals currently offered by Beyond the Rack. Optimum-Beyond the Rack members will have access to deals on designer brands for up to 80% off.

Shoppers Optimum members who register before Nov. 4 will be entered to win one of three early-bird prizes: a pair of Tod's Sunglasses valued at $400; a Coach handbag valued at $350; and a Beyond the Rack shopping credit of $150.


Login or Register to post a comment.