WASHINGTON, D.C. — Shop.org expects holiday online sales in November and December to grow between 13% and 15% from last holiday season, to as much as $82 billion.
“Online and mobile continue to be a leading area of growth for retailers. In this economy savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” said NRF president and CEO Matthew Shay. “In addition to researching what their peers are saying online about products and gifts this holiday season, consumers will use the buy online pick-up in store option, retailers’ apps and mobile websites to find something special for their loved ones.”
Shop.org calculates sales based on government data including consumer confidence, consumer credit, disposable personal income and previous monthly retail sales releases. The U.S. Department of Commerce announced that final fourth quarter 2012 (October to December) e-commerce sales increased 15.5%.