Shopko to open two Hometown stores next year, further expanding small format

With 180 Hometown stores, chain is among largest serving rural communities

GREEN BAY, Wis. — Shopko is opening two small-format stores in the Midwest, the chain said Thursday.

The company said it would open Shopko Hometown stores in Mayville, Wis., and Valentine, Neb., in spring 2014. The Shopko Hometown format is designed to serve smaller communities than the chain's larger store model and combines retail health services with an assortment of general merchandise, consumables and others.

"We're excited to bring Shopko Hometown to these great communities," Shopko CEO Peter McMahon said. "We understand that consumers in smaller towns are looking for the same variety of high-quality goods and trend-right merchandise that can be found in larger cities. Customers of our Hometown stores tell us they appreciate the vastly improved shopping experience and access to a broad, differentiated selection of merchandise, including products and brands previously not available in their community."

The chain currently operates 180 stores in the Shopko Hometown format, as well as 134 full-sized Shopko stores, five Shopko Express Rx stores and six Shopko Pharmacy stores.


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