Shopko introduces two concept stores

GREEN BAY, Wis. Shopko has introduced two new concept stores in Wisconsin that it hopes will combine features from its full-size stores and the smaller Shopko Express stores, the mass merchandise chain announced.

Shopko Hometown is designed to serve smaller markets but will include the brand selection of the full-size stores, offering convenience foods, consumables, home products, clothing and other merchandise, as well as pharmacies and possibly optical centers.

“As Shopko grows and evolves, we are continuously looking for innovative ways to serve our existing customers and to reach new customers,” Shopko president and CEO Paul Jones said. “By leveraging the strengths of both our full-size Shopko stores and our Shopko Express model, we are able to introduce this new store concept to smaller markets where we have not previously had a presence and where there is a strong need for our products and services.”

The stores are scheduled to open later this summer in the Wisconsin towns of Oconto and Kewaunee, with grand openings planned for September. The company plans to take the two Pamida stores in those towns and convert them to the Shopko Hometown format. Parts of the stores, including the pharmacies, will remain open during the remodeling.

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