SheaMoisture creates new anti-aging hair remedies

AMITYVILLE, N.Y. — SheaMoisture has expanded its portfolio with the new SuperFruit Complex 10-in-1 Renewal Haircare Collection, which will be available at Ulta Beauty locations starting in the fall.
Each 10-in-1 Renewal product contains certified organic and natural ingredients, and features 10 benefits for even the most tired hair: age-defy, anti-stress, color protect, hydrate, nourish, increase manageability, revive body and soften without buildup, the company stated. The collection is sulfate and paraben-free.  
The collection also boasts a proprietary blend of certified organic shea butter, a superfruit nutrient complex, marula oil and biotin. The collection includes:

  • SuperFruit Complex 10-in-1 Renewal Shampoo – Aids in protecting and renewing vibrancy to lackluster hair.  Promotes a healthy scalp and provides gentle sulfate-free cleansing.  The suggested retail price is $10.99;
  • SuperFruit Complex 10-in-1 Renewal Conditioner – Detangles, while providing color protection, moisture and manageability.  SRP: $10.99;
  • SuperFruit Complex 10-in-1 Renewal Hair Serum – Gives hair a quick infusion of moisture.  Hair looks more vibrant and lustrous.  SRP: $10.99;
  • SuperFruit Complex 10-in-1 Renewal Hair Masque – This intensive, antioxidant-rich treatment repairs dull, lifeless hair in a matter of minutes.  Leave on between 5 and 30 minutes, depending on hair’s condition and damage.  SRP: $12.99.

The products do not contain parabens, sulfates, phthalates, mineral oil, synthetic fragrance or artificial color. They are color-safe, the company stated.

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