SheaMoisture adds prenatal care

SheaMoisture has expanded its portfolio with the new Raw Shea & Cupuaçu Mommy Collection.

(For the full report, including charts, click here.)

The new prenatal care line includes Stretch Mark Butter Cream, Stretch Mark Intensive Repair Oil, Soothing Nursing Balm, Firming Massage Lotion and All Over Body Scrub.

The products, which are created from family recipes carried down from the grandmother of SheaMoisture founder and CEO Richelieu Dennis, are made with natural and certified organic ingredients. Ingredients include certified organic raw shea butter sourced from women’s co-ops in Northern Ghana, Amazonia cupuaçu and pistachio oil.

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