Shaw's rolls out Nutrition iQ program in its stores

Program will extend to retailer's Facebook page

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

Shaw’s also will help shoppers get the most out of the Nutrition iQ program by providing weekly guidance and tips on the Shaw’s Facebook page, including a video grocery tour, events and new recipe ideas. In addition, Shaw’s will host a Facebook chat with the retailer's registered dietitian Jennifer Shea on Thursday, July 28 at 4 p.m. to help shoppers learn how to fill their carriage with the right colors to meet their nutrient needs.

“At Shaw’s, we know our shoppers are looking for trustworthy information about the foods they buy,” Shea said. “Our goal is to make healthy eating enjoyable. Nutrition iQ takes the guesswork out of shopping for nutritious food choices and helps people choose foods that follow the USDA’s 2010 Dietary Guidelines. By highlighting the nutrition attributes and health benefits, we can help consumers understand how nutritional factors influence their diet so they know what to buy to give them a better chance of realizing success in managing their health.”

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