ORLANDO — Speed Razor won the Drug Store News/ECRM Buyers’ Choice Award for its eponymous patented razor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS, held recently here. Legacy Shave was a finalist with its Evolution Brush.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Speed Razor, a New Jersey-based company that has partnered with Utah-based Infomercials to launch its body and head razor for men and women that is designed to fit in the palm of the user’s hand, and has two opposing sets of blades, allowing the user to shave in two directions.
The twin razors have four blades on each end, and enable the razor to glide over skin quickly and smoothly with fewer nicks, and the rubber coated, ribbed finger wings provide a non-slip grip, according to the company. Both blades pivot independently, allowing the Speed Razor to follow the contour of the body. Each razor includes a case.
The patented Evolution Brush from Legacy Shave universally attaches to shaving cream/gel cans, to provide users an enhanced shaving experience using its brush lathering technology. According to the company, the brush stimulates and lifts the user’s hair follicles while exfoliating skin to reduce razor bumps and burns. It also results in less product being wasted down the drain.