AddThis

'Shark Tank' promotes pediatric medical products

Related Content

No related items were found.

"As seen on 'Shark Tank'" may become the new "As Seen on TV" plug, especially if more products like Ava the Elephant — a pediatric medical dispenser that talks to children as its dispensing the medicine — make it to market.

Mom and entrepreneur Tiffany Krumins appeared on the pilot show of ABC's "Shark Tank" and talked real-estate mogul Barbara Corcoran into investing $50,000 into the product concept.

Krumins, CEO of Ava the Elephant, created the first Ava out of sponges, fabric and a store-bought medicine dispenser. Today Ava the Elephant is available in more than 10,000 retail stores — including CVS/pharmacy, Kroger and Safeway — and has additional online representation in time for the busiest traditional cough-cold season since the 2007-2008 season. Sales of cough syrups, for example, are up 10.8%, reaching $149.1 millon for the 12 weeks ended Dec. 30, 2012, across all U.S multi-outlet retailers, according to SymphonyIRI Group.

But Krumins hasn't stopped there. On the Feb. 8 episode of "Shark Tank," Krumins unveiled a thermometer sticker for children.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

© 2014 Drug Store News. All Rights Reserved.