BARCELONA, Spain Puig Beauty & Fashion Group has teamed up with singer Shakira to develop a new line of fragrances and beauty products.
“I am very excited to be able to express myself through another creative medium,” stated the Columbian artist who had received more than 100 awards, including nine Grammys and several Billboard and MTV awards. “My feeling is that personal care and beauty should be effortless and accessible for everyone.”
Shakira will work with a team to create the product line from inception to completion. The Puig Group will also act as the sole global distributor of the products and will create strategic alliances for the project. The name of the new venture will be announced shortly, according to Puig.
Puig Beauty & Fashion Group is a multinational fragrance, cosmetic and fashion company with a presence in more than 150 countries. Brands include Carolina Herrera, Paco Rabanne, Nina Ricci and Antonio Banderas.