Sephora's in-store technology addresses customers' skin concerns

Beauty retailer Sephora launched in September the new Sephora Skincare iQ, which has been dubbed as the "most comprehensive in-store technology" to make addressing skin care concerns easier than ever before.

By using the touch-screen technology that is available at select Sephora locations, consumers can — in 60 seconds or less — address a range of skin concerns through a series of deductive questions. It simplifies the product selection process by cross-referencing Sephora's full skin care assortment across more than 1,200 SKUs and 60 brands.

Skincare iQ addresses the top 10 skin concerns most commonly discussed in-store and on Beauty Talk, the retailer's social beauty site. Users can choose up to two concerns to address in one session, including pores, fine lines and wrinkles, dark spots and uneven tone, dryness, oiliness, dullness and uneven texture, firmness and elasticity, acne or blemishes, redness and eyes. Based on the selections, the program will ask additional questions to address concerns before producing product recommendations. From there, users can sort by price, rating, best sellers and relevance, as well as jump to other categories, including cleansers, treatments and moisturizers.

Clients also can browse new product launches, top sellers and search by brand, product type or product name, as well as email themselves their wish list for reference.

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