Sephora's new NYC location features state-of-the-art services, exclusive brands

NEW YORK — Sephora celebrated on Sept. 16 the opening of its newest store in New York City’s Meatpacking District, marking the beauty retailer’s 16th Manhattan location. The new location incorporates innovative design, state-of-the-art services and exclusive brands.

"Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area's distinct artistic heritage and 'urban cool' environment," stated Paul Loux, VP design at Sephora. "We've worked closely with the Meatpacking District Improvement Association to achieve our goals and look forward to continuing our positive relationship with the community."

Among the unique features Sephora has incorporated into its Meatpacking District location are:

  • A unique footprint: Located on the corner of West 13th Street and 9th Avenue, Sephora occupies a building that typifies the area's iconic architecture, with an interior that features sleek, modern design. Updated fixtures and an open, flowing layout allow for easy navigation of key product areas, including skin care, nail, fragrance and color, as well as the Sephora Collection 2.0 display, which features a vibrant wall of color, a unique fixture dedicated solely to brushes and complexion stations to simplify finding the perfect foundation.

  • 21st Century shopping services: The Meatpacking District location will be the first Sephora in the nation to feature a completely mobile checkout experience for faster and easier purchasing. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews, and quick-response (QR) codes for any item in the store.

  • A destination for beauty education: Sephora's Meatpacking District store features the Beauty Art Studio, the destination for mastering any new beauty look. Each station features ultra-modern glass, chrome and black fixtures with LED screens and enhanced lighting for a luxurious experience. Select one of the complimentary Express Services, or a Customized Makeup Application, where the session is tailored to your personal beauty needs and the cost is redeemable in product. Services to choose from include Blush & Bronze, Flawless Foundation, Treat & Conceal, Beautiful Skin, Smoky Eye and Faux Lash Express Services, and such specialized services as Prom, Bridal and Evening.

  • Exclusive access to global beauty: For the Meatpacking District location only, the retailer has selected the most buzzed about and coveted brands and products from around the world, including 21 Drops, Ellis Faas, Giorgio Armani and Koh Gen Do cosmetics, Sponge Avocado Oil (Greece), Sentara Creme du tout temps (France), Tatcha Blotting Papers (Japan), Absolution Eye Cream (France), Omorovicza Thermal Cleansing Balm (Hungary), Belmacz Gold Leaf Lip Balm (UK), Philip Martins Maple Wash and Rinse (Italy) and Paul Yacomine Intensive Repair Kit (UK).

  • Sephora carries art throughout the retail experience: Inside, Sephora Meatpacking shoppers will discover "Flamenco Tornado," a custom work by New York-based installation artist and sculptor E.V. Day. The large-scale piece, the first commissioned in a series by Sephora, explores overt female power, sexuality, passion and energy. Going forward, Sephora will incorporate original artwork from a series of contemporary artists into a designated gallery space within the store.

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