Sephora glams up newest NYC locale

NEW YORK — New York City’s Meatpacking District is now the home of Sephora’s 16th Manhattan location — a stunning beauty destination that opened in mid-September and incorporates innovative design, state-of-the-art services and exclusive brands.

Nestled on the corner of W. 13th Street and Ninth Avenue, Sephora occupies a building that typifies the area’s iconic architecture, with an interior that features sleek, modern design. Updated fixtures and an open, flowing layout allow for easy navigation of key product areas, including skin care, nail, fragrance and color, as well as the Sephora Collection 2.0 display, which features a vibrant wall of color, a unique fixture dedicated to brushes and complexion stations to simplify finding the perfect foundation. It also marks the first Sephora in the nation to feature a completely mobile checkout.

Shoppers also can indulge in the Beauty Art Studio, a destination for mastering any new beauty look. Each station features ultra-modern glass, chrome and black fixtures with LED screens and enhanced lighting for a luxurious experience. Services to choose from include Treat & Conceal, Beautiful Skin and Faux Lash Express Services.

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