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MANHATTAN BEACH, Calif. — Sensa Products on Wednesday announced the expansion of its product line with Sensa For Men exclusively through GNC.
According to the company, studies have shown that women have a stronger sense of smell and taste than men. As the Sensa weight-loss system is based entirely on the senses of smell and taste, the Tastant technology has been customized to improve the efficacy for men and fit the needs of men's senses. Utilizing the patent-pending blend of Tastants, Sensa For Men contains slight variations in potency, allowing men the ability to achieve maximum results.
The product is used as a spice that should be spread evenly over the surface of a meal, using the labeled "salty" or "sweet" sides of the shaker to feel more satisfied and full faster when eating meals. "Scents have a profound impact on weight loss,” stated Alan Hirsch, director of the Smell and Taste Research Center. “Since men and women smell differently, it was only natural to develop a Sensa weight-loss product specifically formulated for men.”
In one of the largest clinical studies ever conducted with a nonprescription weight-loss product, 1,436 participants lost an average of 30.5 lbs. in six months without changing their existing diet or exercise program, the company stated.