Seattle's Best Coffee introduces instant, K-Cup varieties

Starbucks-owned brand makes foray into market with combined $2.5 billion value

SEATTLE — Seattle's Best Coffee is making a foray into the instant and single-serve coffee markets.

The brand, owned by Seattle-based coffee chain Starbucks, is introducing single-serve K-Cup packs for Keurig coffee makers, two new roast and ground-medium roast blends, House Blend, Breakfast Blend and Instant Lattes. The single-serve market is worth about $1.8 billion, while the instant market is worth about $740 million, according to IRI Group data.

"For more than 40 years, we've roasted and brewed our coffee with high-quality Latin American beans, never losing sight of what matters most — the people we make coffee for," Seattle's Best VP brand management Jennifer Dimaris said. "Seattle's Best Coffee is an easy answer for customers shopping in an overwhelming coffee aisle. We have found the sweet spot in delivering smooth taste at a great value."

 

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