HOFFMAN ESTATES, Ill. — Sears Holdings is encouraging members of its loyalty card program to incorporate movement into their daily lives and stay fit with a new program, the retailer said.
Sears announced the launch of the FitStudio.com "Points for Progress" program, whereby members of the Shop Your Way loyalty card program can register for FitStudio.com, connect a fitness app or device and earn loyalty points through physical activity. Members who join the FitIn14 Challenge can early 5,000 points, equal to $5, for every 14 mi walked or run in 2014.
"To promote and reward healthy behaviors, we integrated our our successful fitness community, FitStudio.com, with the popular Shop Your Way program to give our members the resources and incentives they need to get moving and stay fit," Sears Holdings SVP and president for fitness, sporting goods and toys Hugo Malan said. "We know this is the time of year that people put fitness first, and as a leading fitness retailer, we are committed to helping our members lead happier and healthier lives."
To promote the effort, Sears and FitStudio sponsored a fitness-themed Twitter party Wednesday afternoon, and Sears also is using the program to promote the fitness equipment it sells in its stores, such as treadmills, ellipticals and home gyms.