HOFFMAN ESTATES, Ill. — Sears and Kmart have entered the future of staying connected to consumers introducing mobile shopping walls in high-traffic areas.
The shopping walls, which will feature top toys that customers can purchase from their smartphones by scanning the products' QR code, will be available in select malls across the United States, and, for Kmart only, in movie theater lobbies in major markets. Additionally, shoppers can find the Sears and Kmart mobile walls in airports in Chicago, Dallas, Denver and Puerto Rico, and at bus shelters nationwide.
“With the hectic holiday season, we know how important it is to make shopping as convenient as possible, which is why we are bringing the Sears and Kmart shopping experience to places that correspond with our customers’ everyday routines,” said Hugo Malan, SVP and president fitness, sporting goods and toys. “As more shoppers head online to do their holiday shopping, consumers are now able to be more productive during their wait time. For example, customers can literally do all their holiday toy shopping while they wait for the bus or a delayed flight home.”
Shopping for items via a virtual wall may be a new concept for Americans, but as Retailing Today pointed out in Walmart News Now issue in August, it already is a popular way to shop in Asian markets. For example, Tesco has developed an interesting shopper marketing solution that appeals to time-starved Korean commuters. To see how it works, check out the video here.