Schick Hydro Blast makes debut

SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle, the company stated. New to every Schick Hydro Blast razor is a travel case for added on-the-go convenience to protect the hydrating gel reservoir and razor cartridge for longer-lasting smooth shaves.

Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro Blast 3) and $8.99 (Schick Hydro 5).

The Schick Hydro Blast 3 is designed to deliver high performance and protection for men seeking top performance at a better value than comparable alternatives. The Schick Hydro Blast 5 is designed to offer the latest in razor technology, including a new Flip Trimmer. A pack of four Schick Hydro refill blades is available for an average price of $11.49 (Schick Hydro 5) and $7.99 (Schick Hydro 3).

To help support the launch, Schick Hydro Blast is kicking off the Have a Blast campaign, which will award free travel gear, vacation trips and other exclusive prizes ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page. Daily prizes will be awarded on the site now through July 1, and a grand-prize trip will be awarded in September.

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