NEW YORK O.K., make that “Seen on Street.” The point is Duane Reade is pushing its new Delish line hard. The new items are front and center, particularly, in the chain’s new-look DR stores, in some high-trafficked areas — such as this store at the busy intersection of 57th Street and Sixth Ave.
Duane Reade is taking the message to the streets — literally.
DR Delish debuted last month with an array of 25 new products including all-natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats. The chain expects to have more than 100 products in the line by the end of the year, including, organic lemonade and 100% Arabica coffee blends.