SC Johnson launches

RACINE, Wis. — SC Johnson has launched a website for users that seek a happier, balanced life., named after the Roman goddess of agriculture Cerres, is a website that helps users focus on personal growth, the company said, through its interactive online experiences, product boutique and supportive Web community

"As a new venture of SC Johnson family of brands, Cerra truly embodies our goal of delivering innovations that make families' lives better," SC Johnson SVP global corporate affairs communication and sustainability Kelly Semrau said. "Together with our renowned partners, ranging from licensed clinical psychologists and life coaches to counselors and relevant product advisers, Cerra aims to deliver the thing that most of us strive for — a happier, more balanced life."

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