Sato Pharmaceutical touts ZenTrip motion sickness solution to New Yorkers on the go

CARSON, Calif. — Sato Pharmaceutical, maker of ZenTrip, an over-the-counter motion sickness remedy, recently completed an outdoor urban panel promotion with Duane Reade drug stores in New York, driving trial to the remedy’s thin-film medicated strip.

Street-level displays were strategically placed throughout New York at subway entrances to reach multiple audiences with increased frequency, noted Russ Allison, Sato general manager U.S. 

“As the first element in a well-rounded promotion program, urban panels act as people magnets, helping us achieve our goal in building brand awareness of ZenTrip and its manifold advantages over older brands on retail shelves,” he said.



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