TORRANCE, Calif. — Sato Pharmaceutical on Wednesday launched Zentrip, a new motion-sickness product featuring a fast-dissolving, fast-acting, citrus-flavored meclizine hydrochloride thin-strip.
"In only 15 seconds, this low-cost solution is working to prevent and ease the very uncomfortable effects of motion sickness," stated Walter Morimoto, sale manager for Sato. “Motion sickness is often the result of slow movement or movement in two directions — such as back and forth and up and down, at the same time — much as fishermen have experienced. As many have found, severity of this experience can last for hours or up to several days."
Zentrip offers up to eight hours of relief, Morimoto suggested.
Zentrip's main ingredient is meclizine hydrochloride, an anti-emetic that works by blocking a chemical messenger in the brain, helping to reduce or prevent vomiting and other sensations associated with motion sickness, such as dizziness.
Because meclizine is an antihistamine and anticholinergic, it should be taken only by adults and those older than 12 years of age. Best results are found by taking the medication about one hour prior to traveling.
Suggested retail price ranges between $4.99 and $5.99.